Omnichannel

Omnichannel Hub

Turn Postal Direct Mail into an Integrated Campaign

Get Started
Omnichannel - BB Direct - b2b2

Overview

BB Direct's Omnichannel Hub is designed for direct marketers, agencies, printers, and list buyers who want to increase the performance of postal direct mail campaigns without adding complexity. Our approach focuses on proven digital supplements that reinforce mail delivery, increase message frequency, and measurably lift response—while keeping data, timing, and execution fully aligned.

Why Omnichannel Works with Direct Mail

Postal direct mail captures attention and intent. Digital channels extend that impact by reinforcing the message before, during, and after mail delivery. Integrated campaigns consistently outperform single-channel efforts by improving recall, response rates, and overall ROI.

Omnichannel Supplemental Matrix

The matrix below outlines the most effective digital supplements used to support postal direct mail campaigns. Each option is designed to work with the same audience, geography, and campaign timing as your mail drop

Feature / Attribute Email + Direct Mail Programmatic Display + Direct Mail Connected TV + Direct Mail
Primary Purpose Reinforce mail messaging with timely follow-up and reminders Maintain awareness across websites and devices Build brand recognition through streaming video
When It's a Smart Add-On Response-driven campaigns with budget sensitivity Competitive or awareness-focused campaigns Larger campaigns emphasizing brand recall
Expected Lift in Response Moderate to strong lift when coordinated with mail Incremental lift through sustained visibility Indirect lift via awareness and recall
Ease of Setup High - simple data matching Moderate - household/device matching Moderate - audience and household targeting
Data Required Postal list + email append (where available) Postal list + digital identifiers Household-level targeting
BB Direct Handles Data prep, compliance, deployment Audience creation, placement, reporting Audience matching, ad delivery coordination
Relative Cost $ $$ $$$
Recommended Industries Healthcare, retail, financial, B2B Home services, automotive, regional brands Real estate, healthcare networks, automotive
Deeper Dive Email + Direct Mail Programmatic Display Connected TV 
Omnichannel - BB Direct - image%20(70)

Why BB Direct Makes Omnichannel Easy

BB Direct simplifies omnichannel execution by managing data, compliance, timing, and coordination across channels. Clients benefit from a single partner, a unified dataset, and a white-glove approach that ensures campaigns work together—not in silos.

Proof & Evidence

Industry research and case studies consistently show that combining direct mail with digital channels increases response and conversion rates compared to mail-only campaigns. BB Direct curates and references third-party evidence supporting these results.