Build My Omnichannel Campaign

Build My Omnichannel Campaign

A guided, datadriven way to turn your direct mail campaign into a coordinated, measurable omnichannel strategy - without complexity.

Build My Omnichannel Campaign - BB Direct - image%20(70)

Who This Is For

  • Businesses planning a direct mail campaign and want stronger results
  • Printers, lettershops, and agencies supporting client mailings
  • Marketers who want digital support without managing multiple vendors
  • Anyone mailing 5,000+ pieces and looking to improve response and tracking

What This Page Does (And Why It's Different)

This is not a standard quote request. Instead of asking you to choose channels, specs, and technical options, BB Direct helps design the right campaign for you.

You tell us about your business and your goals. We handle the strategy, data, and coordination.

Build My Omnichannel Campaign - BB Direct - AdobeStock_315325187

How It Works

  1. Tell us about your business, location, and campaign goal
  2. We evaluate audience options and supplemental channels
  3. You receive a recommended omnichannel campaign structure
  4. Optional addons are clearly explained with expected impact
  5. You decide what to test — no obligation
Build My Omnichannel Campaign - BB Direct - b2b2

What We May Recommend

  • Targeted mailing lists
  • Email supplements to reinforce mail delivery
  • Programmatic digital ads to extend reach
  • Connected TV for highimpact awareness
  • Retargeting and response tracking tools
  • Matchback reporting to measure lift

Why Clients Use This Approach

  • Reduces guesswork
  • Keeps campaigns coordinated
  • Improves response without replacing direct mail
  • Makes it easier to explain value to stakeholders
  • One partner manages data and execution