Connected TV (CTV/OTT) advertising delivers video ads to streaming televisions in households receiving direct mail.
As a supplemental channel, CTV adds high-impact video reinforcement to postal campaigns.
Direct mail introduces the offer physically, while CTV reinforces it through premium video exposure.
Multi-screen exposure has been shown to increase brand recall and engagement.
Source: research.mountain.com
Industry reports indicate that Connected TV advertising can improve brand recall by approximately 20--25% compared to traditional digital benchmarks.
When combined with other channels such as direct mail, CTV helps reinforce trust and awareness.
Source: seodesignchicago.com
The IAB reports continued growth and effectiveness in Connected TV advertising adoption.
Source: iab.com
CTV campaigns typically run during the mail in-home period.
Video ads are delivered to streaming platforms accessed by the same households receiving the mail.
Messaging mirrors the mailed offer to maximize recall.
BB Direct handles household matching, campaign setup, video ad delivery, and reporting.
Clients can offer Connected TV advertising without managing complex media buys.
Existing video can often be used; simple formats may suffice.
Yes. Reporting focuses on impressions, reach, and exposure.
No. It reinforces the mailed message..
If you're planning a high-value direct mail campaign, a BB Direct specialist can help determine whether Connected TV is an appropriate supplemental channel.