Sales Leads & Direct Mail Marketing Mailing Lists
For Sales Leads, Direct Mail Marketing Mailing Lists, Email Lists, And Database Enhancement, Choose BB Direct
BB Direct is a provider of high quality sales leads, direct mail marketing mailing lists, and database hygiene services. More than ever, the success of businesses in America today depends solely on their ability to target, communicate, and connect with the customer using direct mail and email marketing services.
Improve Your Response, Grow Your Business
Whether you're ready to purchase mailing list data or just doing research for an upcoming direct mail campaign, we offer the most comprehensive consumer mailing lists and business mailing lists available in the U.S.. Mailing list brokers use BB Direct's online mailing list tools to access a variety of quality databases at a click of a button. Both large and small businesses alike lean on their BB Direct representative for important list purchase decisions and depend on us to guide them through the ever changing world of direct marketing. Today more than ever, both business owners and marketing professionals must carefully invest in only the best marketing solutions. This means testing multiple campaigns that are both measurable and manageable. It also means that they cannot afford to waste precious time and money with inexperienced media buyers. For direct mail marketing data, marketers rely on the skilled representatives of BB Direct to access the best data available.
Most businesses today have a marketing initiative that includes a direct marketing component. Smart businesses use BB Direct because of our experienced and helpful customer service representatives. When working with the BB Direct team, you can expect a hands on approach to answering questions, tackling complex mapping projects, and developing integrated marketing strategies that are above and beyond the industry standard. Our clients come to expect this level of project participation. Because of this, we enjoy above average customer loyalty.
BB Direct works with customers to make smart decisions on whom (and how) to mail. And the right choice of mailing list is crucial to the success of any direct mail marketing initiative. Some times the best, most responsive mailing list, is not who we ultimately end up targeting, but who we omit from our list criteria. Mailing better is always better than mailing more. With BB Direct, our clients mail better.
There’s no argument that the very best list to target first is your own list of previous customers. Single handedly, this audience will deliver the highest possible response results every time. To a novice marketer, a response rate to existing customers might be confused for being expected with an acquisition campaign. Our experienced and friendly sales consultants and help you decide not only which list is best for your campaign, but also how to make the most of your own customer database. Because your customer mailing list is the most responsive list, it should almost always be considered for inclusion with direct mail campaigns or, at the very least, as a guide used to create a new acquisition list to mail. Whether you ultimately go with an acquisition list chosen by intuition, or have BB Direct employ a model to clone your existing good customers to find new ones, you can be assured your direct mail marketing campaign using BB Direct data will achieve the most optimum results and return on investment.
Sales Leads and Your Bottom Line
Nothing impacts your bottom line more than the generation of quality sales leads. Businesses must continually test various sources and sales lead strategies and measure the results of these sources in order to make smarter marketing decisions. Too often, incorrect, or lack of, reporting of measurement leads to less than optimum lead flow. BB Direct works with clients to continually evaluate your list strategy to help make smarter direct marketing decisions. If you'd like help with evaluating your sales leads generation systems, give us a call to have a candid conversation. We're here to help you.
Direct Mail Marketing
Database Hygiene Process
Targeted Email Lists
A Recipe for Direct Mail Marketing Success
Most businesses today have a marketing initiative that includes a direct mail marketing component. BB Direct works with customers to make smart decisions on targeting their mail. The right choice of mailing list is crucial to the success of any direct mail marketing initiative. There’s no argument that the very best list to target first is your own list of previous customers. Single handedly, this audience will deliver the highest response results every time. To a novice marketer, a response rate to existing customers might be confused for the average response rates of any direct mail marketing campaign. Our experienced and friendly sales consultants will help you decide not only which list is best for your campaign, but also how to make the most of your own customer database. Because your customer mailing list is the most responsive list, it should almost always be considered for inclusion with direct mail campaigns or, at the very least, used as a guide to create a new acquisition list for you.
Of course the rule varies from vertical industry to vertical industry. For example... a residential mortgage lender may service a customer by helping them secure a mortgage. Immediately mailing a mortgage offer to that same customer is likely not going to result in a new mortgage. This mortgage lender is better off using subprime mortgage leads, and then, at some point years later, reaching out to this previous customer and helping them reduce their interest rate.
Direct mail marketing is very different for each business. Some organizations are better suited for a new homeowner list while others are better suited for a new business list. All direct mail marketing professionals agree that the bottom line is the result of your return on short or long term investment. This return could take place in a direct purchase from a time sensitive offer, or the life-time value of purchasing as the mail recipient comes back time and time again.
Successful Direct Mail Marketing Ingredients
1. Mailing Lists
Your mailing list, whether it be your own internal customer list or an acquired one, is a crucial ingredient to your recipe for success. Your direct mail marketing campaign is only as good as your list. The more fine tuned your list, the more relevant your message can become. It is better to mail 10 different messages to 10 different "segments" of your direct mail marketing list, than it is to mail one or two messages to your mass audience.
2. Creative Message
Once you've got your list, and you understand how this list looks as compared to another list, you can begin with designing the creative copy and offer. Again, if your budget allows, it is always better to speak the language of your audience. Consider your neighborhood, everyone around your home looks considerably different than you....right? Since the answer is "yes", your message should reflect this difference. Speak the language of your direct mail marketing list whenever possible.
3. Offer
Just as important as the creative graphic and message to your segmented audience is the offer made to this audience. Your offer should reflect the relative importance of the audience. As an example, a coupon for $1.00 OFF makes much more sense to a single mom, than it does to a wealthy ultra affluence couple. Especially if it is child related and the wealthy couple has no children. Make sure your direct mail marketing message and offer are inline with the audience you are trying to reach.
When Does It Pay to Clean Your List?
The answer is simple; Almost always. Depending on the direct mail marketing campaign size, database hygiene will lower your postage rates while at the same time, increase your direct mail response. Whichever the process, you’re cost/benefit ratio is always positive. Don’t have time to learn how to do it? No worries, a BB Direct consultant can help you from start to finish. The process is straight forward; you email your direct mail marketing list to a BB Direct representative, we return the list ready to mail.
The Proof is in the Numbers
To determine when your direct mail marketing campaign would financially benefit from simple database hygiene, you only need to know your total cost per piece mailed and quantity you are planning to mail. For example, your yearly direct mail marketing campaign needs to drop in 2 days. You send the file to BB Direct. In this case, your representative would likely recommend the following:
- 18 Month NCOA and ANK Link Process
Your database is first stardardized, CASS Certified, and NCOA corrected. Since the file was mailed within the last 18 months, there’s no reason to use the 48 Month NCOA process.
- DSF2 Link Process
This process (Second Generation Delivery Sequence File processing) includes flagging those records ready for mailing and mark the others which should not be mailed. The database is also enhanced with a sequence number for further postal discounts. (Additional discount not reflected in this example.)
Those records identified by the DSF2 process as questionably undeliverable will, on average, reduce your total mail quality by 4% to 6% and bring your total mail campaign to 99.5% deliverable. To calculate the savings, simply multiply your total per piece cost (including printing, mail service, and postage) x that 4% to 6% un-mailable addresses.
Example:
Mail Qty: 50,000 addresses
Total Cost Per Mail Piece: $1.23/pp
4% of 50,000 = 2,000 x $1.23 = $2,460 Savings from not mailing questionable address records.
NCOA Process = $60.00
DSF2 = $225.00
Total Hygiene Cost = $285.00
Net Savings from Data Hygiene Process = $2,175
As you can see, the savings grossly outweigh the cost of this simple and quick process. If you’d like to discuss which database hygiene is best for your next direct mail marketing campaign preparation, call one of our data hygiene specialists for a no-obligation consultation.
E-Marketing to Increase Site Traffic and Visitor Conversion
Whether you’re supplementing your postal direct mail marketing campaign or planning a solo email marketing campaign, BB Direct can help you with selecting the right target email audience, HTML creative, campaign deployment, and click-thru measurement.
Targeting the Right Audience via Email
Unlike postal addresses, the average American will have 3 different email addresses. So,which one do you email? The answer is email them all. This is because most people will open and view their email inboxes at varied rates. Some have a primary email which is opened several times a day, while their other email address are opened only every couple of days or once a week.
The linkage of an email address to a physical address enables the marketer to hone in on their target market with geographic accuracy while identifying multiple emails to the same individual. Using physical location address data, our ability to segment the population has increased tremendously.
argeted Email Lists
E-Marketing to Increase Site Traffic and Visitor Conversion
Whether you’re supplementing your postal direct mail campaign or planning a solo email marketing campaign, BB Direct can help you with selecting the right target email audience, HTML creative, campaign deployment, and click-thru measurement.
Targeting the Right Audience via Email
Unlike postal addresses, the average American will have 3 different email addresses. Which one do you mail? The answer is mail them all. This is because most people will open and view their email inboxes at varied rates. Some have a primary email which is opened several times a day, while their other email address are opened only every couple of days or once a week.
The linkage of an email address to a physical address enables the marketer to hone in on their target market with geographic accuracy while identifying multiple emails to the same individual. Using physical location address data, our ability to segment the population has increased tremendously.
HTML Creative
The first and foremost goal in any email campaign is to test your subject line content and identify what works is getting your prospect to open your email. Your second goal is to entice your prospect to link from your email to your website or landing page. This is the objective of your digital direct marketing.
Many marketers fail to see this important objective. The website itself is responsible for converting a visitor into a customer, not the email. As email marketing professionals, we want to boost site visits. If we can do that, we’ve done our job.
Campaign Deployment
Be it a solo deployment or multi-flight campaign, we help clients schedule their deployments to maximize their open rates. Take with us about your goals and allow us to develop your campaign strategy. Our experienced consultants can build a plan to best reach your online audience.
Click-thru Measurement
BB Direct’s “open/click” reporting provides valuable campaign performance data to the direct marketer. It tells us about both the email opens as well as the click-thru to your site.
HTML Creative
The first and foremost goal in any email campaign is to test your subject line content and identify what works, what is getting your prospect to open your email. Your second goal is to entice your prospect to link from your email to your website or landing page. This is the objective of your digital direct marketing.
Many marketers fail to see this important objective. The website itself is responsible for converting a visitor into a customer, not the email. As email marketing professionals, we want to boost site visits. If we can do that, we’ve done our job.
Campaign Deployment
Be it a solo deployment or multi-flight campaign, we help clients schedule their deployments to maximize their open rates. Talk with us about your goals and allow us to help you develop your campaign strategy. Our experienced consultants can build a plan to best reach your online audience.
Click-thru Measurement
BB Direct’s “open/click” reporting provides valuable campaign performance data to the direct marketer. It tells us about both the email opens as well as the click-thru to your site.
Featured Blog Post
Just Got a Fantastic Mail Piece From Google
This mail piece is from Google. It’s a windowed envelop, color logo at return address location, and mailed Standard Presort. The envelope contains a bi-fold, white stock, color one-sided, personalized form letter.
Just like their website, the piece is clean, readable, with a minimalist simplicity.
“Hello from Google,” it starts, and finished with Best Wishes. So few pieces are actually read here, but the content is required as a part of tradition. If one did read the outer form-letter wrap, they’d hear about whose viewing Google daily, and good news about their promotion season $100.00 Gift Card for ad placement.
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