BB Direct - Who We Are
BB Direct is a provider of direct marketing data and data related services. But even more so, we are a group of highly proficient people who know our product. We resist the temptation to be all things to all people, and instead, remain focused on what we do best....data. Since our inception, we’ve maintained a passion for making a difference in the data industry. Our core team found that mailers needed more than a salesperson with a list industry vocabulary. They need experience-backed consultation. Our mission is to do just that, and make a difference in our clients’ campaign results, and challenge the status quo within our industry.
Why Use Direct Mail
Direct mail marketing is a heavily data-driven marketing strategy that focuses on the needs and wants of specific audiences, and typically includes methodologies for tracking and measuring results like response traffic, conversion, cost per lead, and cost per conversion, from end to end. For that reason, direct mail messages result in more qualified leads, especially when combined with analytics tools capable of recording campaign progress from beginning to end, software suites built for data visualization and results reporting, and actionable segments coded into the language.
Connect with your Customers
The advantages to direct mail marketing are widely known by marketing professionals throughout most industries. However, direct marketing campaigns that utilize the wrong communication channels, poor message strategy, and/or target an inaccurately compiled demographic audience may generate very few leads, or they may only generate poor quality leads. Since nobody wants to waste budget resources engaging with customers, and prospects who are not interested in their product, service, or brand, understanding who your customers are, and what they want is step one. Direct mail campaigns begin with enough customer information to build consumer mailing lists to engage with them directly, track responses, and gain in-depth insights into customers wants and needs.
Enhance Your B2B Presence
Our mailing lists are compiled from industry-specific, or demographic-specific pools to yield several times higher response rates than lists compiled from general populations. If you think about it, to use lists from broad population samples is to make the same mistake as general advertising right from the outset. At that point you can’t expect response rates to be any better than advertising response rates.
Business mailing lists are better lead generators than general advertisements because marketing campaigns informed by mailing list data will have a range of quantifiable metrics, like campaign response rates, baked in. Old-school advertising, however, relies on indirect measurements, and favors outright calls-to-action across a general audience base, whereas direct mail marketing circulates targeted messages that provide customers a kind of value, or build emotional awareness, and engagement with a brand and its audience. For that reason, general advertisements rarely generate significant revenue, while well-executed direct mail marketing campaigns can yield significant positive returns on investment. Not only that, each direct mail campaign reveals which customers, and prospects responded to a clear call-to-action. Moving forward, the kind of lookback data generated by an initial direct mail campaign can be applied to direct modifications, and adjust KPIs in subsequent campaigns.
Focus Your Target Audience
The fact that marketing messages that are focused toward specific audiences and target markets yield more qualified leads can’t be emphasized enough. The most basic leads, which may be as simple as a name and email address may cost a fraction of a qualified lead, but conversion rates with basic leads will be very low. Greater investment may be required to convert those leads into sales. Qualified leads on the other hand yield vastly superior conversion rates. BB Direct provides business leads in the form of mailing lists and email lists that are specific to many demographics and industries. Our automobile mailing lists are unparalleled, and serve as a great example of how we can target your specific market. Marketing and advertising organizations looking for qualified leads to create marketing campaigns targeted at any audience affiliated with the auto industry will be equipped with arguably the most important direct marketing tool; a list of qualified prospects who are likely to be interested in your product, brand, or service. Our mailing lists eliminate the first step in the lead generating process, which means our clients can begin their new marketing campaigns one step ahead of the game right from the outset. Why not use direct mail to target your market.
Customer Service Philosophy
Like any product or service on the market, if you shop around, you’ll have many choices available to you — all dressed to be the best. But no one product or service is ideal for every direct mailer. Small organizations have a completely different set of needs than those of a multi-location business with integrated marketing programs. Likewise, a new business, regardless of size, has different demands than does a more established business. Our philosophy is to first learn what you are currently doing and where you ultimately want to be, and then help you build a bridge to get there.
Whether you have yet to start drafting a clear plan for a proper marketing program, or your campaign has been well defined, it’s imperative to have an end objective in sight. Once your short range goals have been clearly defined, you can then focus on tangible markers. Here at BB Direct, we pride ourselves in helping our clients be successful. We enjoy working with clients who challenge themselves to be leaders in their industries. The relationships we work to create are founded on opportunities to make a difference, then on growth from success, and finally on dedication to our common interests.