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Black Book Append Process
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Black Book Append Service for Car Dealer Marketing: Improve Your New Car Campaigns

Whether you wish to enhance your vehicle data order, or upload your own database of vehicle VIN data, we can enhance your database quickly and cost effectively. Adding the Black Book values to your vehicle owner database helps in several ways but primarily it helps the finance department with insight into the profitability of a given trade-in transaction.

Appending Black Book data to your list helps the sales and finance department with insight into the profitability of a given trade-in transaction.  The sales department can be confident the resale of that trade-in

2 Uses for Appending Black Book Data

  • Add Black Book values to your existing DMS list
  • Enhance your conquest list of targeted car owners

Whether you wish to enhance your vehicle data order, or upload your own database of vehicle VIN data, we can enhance your database quickly and cost effectively. 

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What Is Black Book?

Black Book value is the current auction value of a vehicle based on the Hearst Business Media Corp company, Black Book.  Simply, it's the dollar valuation of a particular make, model and year built when sold at auction.  Black Book values are the market value of a vehicle based upon the various upgrades and accessories, i.e., sunroof, security alarm, leather interior, and chrome highlights.  Since new cars are entering the market every day, the demand for certain vehicles goes up and down. 

How Is Black Book Append Used for Direct Mail?

When an auto dealership uses direct mail and mails to the surrounding population of car owners, having the value of their existing car helps the dealership quickly and accurately assess what dollar valuation they can place on the incoming “trade-in”. 
 
Knowing the true value of a “trade-in” vehicle is crucial to the profitability of sold new vehicles.  Even slightly off, the wrong “trade-in” value can make the new car sale unprofitable.  And with Black Book values changing on a daily basis, car dealers are best served to use our Black Book Append process and ensure they are always making profitable deals when selling their cars.  Also for consideration is the Kelley Blue Book Append process.

Create Stronger Campaign Strategies with a Better Customer Database

BB Direct’s Black Book append service provides valuable information about your current customers so you can create stronger, more engaging, and more effective campaigns.

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