BB Direct’s Premium Automobile Mailing List is the most up-to-date and robust auto database of its kind, outperforming other similar lists in terms of accuracy and coverage. In addition to selecting by make, model, and year, BB Direct’s automobile database also includes VIN (Vehicle Identification Number) information. Unlike some automobile files, our database has coverage in all 50 states, is Shelby compliant, and is updated every 2 weeks.
At BB Direct you not only get a great mailing list at an amazing price, we’ll use our industry experience and marketing knowledge to customize an automotive mailing list that ensures you get the biggest ROI for your postcard or direct mail campaign.
When buying a list of vehicle owners by make, model, and year built, many marketers do little to compare which automotive database is more accurate, up-to-date, or has the greatest coverage for their target conquest list. They are bombarded by list brokers all posing as the best and choose the one who pitched them the lowest price. At BB Direct, we wanted to know how our database stands up against the competition. So we decided to invest in a comparison study of our databases and the other top 3 databases to see how we measure up. Not so surprising was that our file had more vehicles and was more accurate, but what was surprising were measurable attributes of our file as compared with the others.
Not only did we find that our automotive mailing lists have more verifiably accurate car owners, but that the database contained far more unique records than all other files combined. In short, we are able to identify far more accurate car owners than anyone.
Our automotive mailer data is verified for accuracy and only complete records that have make, model and/or a VIN (vehicle identification number) actually make it into the master file. The files are NCOA, CASS & DPV certified and updated quarterly to improve deliverability. Compilation is 100% self-reported so there’s no supplemental modeled data to dilute accuracy. There’s no better automobile database available for direct marketing purposes.
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