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Kelley Blue Book Append Process
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Dealer Group Marketing:  Kelley Blue Book

Want to sell more cars? Appending Kelley Blue Book values to trade-in’s can help you do just that. Car dealerships need to turn a profit on new cars sold, but if the a trade-in is under-valued, car buyers don’t buy. Most car buyers know the value of their vehicle before they arrive at the dealership. They likely use Kelley Blue Book to determine this value. And dealerships need to be sure they’re not offering too much. So be sure your sales team quotes a fair trade-in price range to keep the buyer interested while waiting for financing.

We provide up-to-date Kelley Blue Book values for car dealers who are mailing to a list of existing car owners within their geo-market territory. Whether ordering a list from BB Direct’s Premium Automobile Database, or mailing to the dealerships DMS database of the dealership, we can append the vehicle value to the list easily and cost effectively. Appending Kelley Blue Book values to your car mailing list will provide valuable insight when negotiating the new car sale.

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 What Is Kelley Blue Book?

The Kelley Blue Book® Trade-in Value is Kelley Blue Book's estimate of what a consumer can expect to receive from a dealer for a trade-in vehicle assuming an accurate appraisal of condition. This value will likely be less than the Kelley Blue Book® Private Party Value because the reselling dealer incurs the cost of safety inspections, reconditioning and other costs of doing business. Source: Auction Sales Transactions / Trade-In Marketplace Offers / Dealership Appraisals

How Is KBB Append Used for Direct Mail?

Car shoppers will usually bring their existing car in and trade it in. So the dealer has to apply a value for this “trade-in” before settling on a price of the new car. As you can imagine, getting the trade-in value wrong can change a possible profitable transaction into a disastrously unprofitable one.

BB Direct provides dealership marketers with the ability to append these valuations to either a mailing list of existing car owners purchased from us, or to a list of previous car buyers the dealer wants to mail.

The “trade-in” value of a vehicle changes often. That’s why BB Direct provides real-time value appends to our auto marketing customers. We make this process both easy and affordable. If you would like more information on this or any of our auto group list direct marketing products, call us for details. You may also consider appending our Black Book Append process.


Create Stronger Campaign Strategies with a Better Customer Database

BB Direct’s Kelley Blue Book append service provides valuable information about your current customers so you can create stronger, more engaging, and more effective campaigns.

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