New Borrowers Database

NEW BORROWERS DATABASE

REACH CONSUMERS WHO HAVE RECENTLY GAINED BUYING POWER

Target homeowners who have secured new financing and are ready to spend.


Updated Weekly or Monthly -- Get the freshest data directly from U.S. County Recorder's Offices
6-Month New Refi/Equity Borrowers File -- Identify homeowners with newly available funds
Email List Available Upon Request

Ideal for Home Improvement, Appliances, Furniture & More


BB Direct's New Borrowers Database: Market to Consumers with Fresh Buying Power

New borrowers represent one of the most valuable marketing audiences—they have recently gained substantial financial leverage and are in the market for home upgrades, renovations, furnishings, and lifestyle purchases.

BB Direct's New Borrowers Database is updated weekly or monthly, ensuring you access the freshest, most accurate property loan data directly from U.S. County Recorder's Offices. This file includes homeowners who have recently refinanced, taken out a home equity loan, or purchased a property, making them highly responsive to targeted offers.

Important Note: Some states restrict access to certain loan-related data. The following are non-disclosure states: TX, KS, NM, UT, and WY.

Customize Your New Borrowers List with Selects

Fine-tune your marketing campaign with key demographic, financial, and property-related selects:
Borrower & Household Insights:
• Age of Head of Household
• Education Level
• Gender
• Marital Status
• Number of Children
• Presence of Children
• Race Code
Financial & Loan Details:
• 1st Loan Amount
• Loan Interest Rate Type
• Loan Transaction Type
• Purchase Amount / Transaction Value
• Purchase / Loan Date
Property & Homeowner Data:
• Homeowner Type (Primary or Secondary Residence)
• Property Type
• Building Square Footage
• Home Market Value
Income & Spending Indicators:
• Estimated Household Income
• Financial & Investment Propensities

Why New Borrowers Are an Essential Target Audience

When homeowners refinance or take out an equity loan, they often immediately reinvest those funds into their home, lifestyle, or financial plans. This makes new borrowers a prime audience for:
Home Improvement & Remodeling Services
Furniture & Appliance Retailers
Financial & Investment Services
Home Security & Smart Home Technology
Luxury Goods & Automotive Purchases

Unlike general consumer lists, BB Direct's New Borrowers Database allows you to pinpoint active buyers who have cash on hand, increasing the effectiveness of your marketing efforts.

Get New Borrowers Marketing List Help Now

Need help selecting the best data filters for your campaign? Looking to integrate new borrower data into a multi-channel strategy? Or do you need NCOA processing for an existing database?


BB Direct's mailing list experts are ready to assist. Whether you're launching a direct mail campaign or refining your target audience, we'll help ensure your message reaches high-intent consumers with fresh buying power.

How to Order a Custom List

Search

Find lists online using our list portal or get help from our list experts.

Order

Complete the transaction online or while you're on the phone.

Download

Download your list instantly in a .CSV format for easy CRM integration.

  • Intuitive Ordering
  • Affordable Pricing
  • Extremely Accurate
  • Highest Mail Deliverability
Build Your List Online Now