Consumer Mailing List
Need a Consumer Mailing List?
BB Direct’s Consumer Mailing List data is the most comprehensive database of the consumer population available for direct mail marketers. Whether you’re a small business seeking to grow via mailing post cards to your local community or a printer, lettershop, or direct agency working with a multi-location entity, and planning to target consumers in multiple metropolitan areas, using our Consumer Mailing List database will help in targeting specific segments of the population at affordable prices. From simple demographic elements, to ethnic or religious preference, to behavioral interests and buyer propensity, BB Direct’s consumer file will help you filter the best target direct mail market for your product or service. If its consumer email marketing you need, click here.
Updated every 30 days, our consumer database delivers accurate address information to ensure maximum postal delivery. And with so many ways to filter our database, marketers find it easy to identify and capture their ideal target audience. Gone are the days of the “shot gun” approach to consumer direct marketing. Using various compiled consumer mailing list selects, marketers are now able to pinpoint their ideal target.
As with all BB Direct’s products and services, client service specialists are standing by to help clients with the selection process of their next compiled consumer mail list purchase. We are dedicated to helping our customers in better understanding compilation methodology, update schedules, address accuracy, and properly set expectations. BB Direct’s client service specialists understand data and its limitations. Our dedication to our customer’s success is matched by none. Your success is our success.
With our online count and order system, ordering the right mailing list every time is a snap. When using our online system to purchase your next Consumer Mailing List, you’ll likely find it to be both easy and efficient. Want to output elements you haven’t selected? That’s easy! Or merge multiple orders together and key code them for the final order file? That’s easy! How about save a count you’ve run and review an associate’s count all within the same user access? That’s also easy! Before you purchase your next List, try BBDirectleads.com or call us today.
Selects Available Common Uses Direct Mail Measurement
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Adult Age |
Allergies |
Available Home Equity |
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| Child Age - Range | Child Age - Exact | Child Gender | |||
| Cholesterol Conscious | Credit Card Indicator | Credit Card Users | |||
| Disabled | Discretionary Income Index | Diabetes | |||
| Dollars Spent | Economic Stability Indicator | Education Level | |||
| Empty Nester | Ethnicity | Ethnic County | |||
| Expectant Parent | Gender | Hobbies & Interests | |||
| Home Purchase Date | Home Value | Home Office Indicator | |||
| Homeopathic Conscious | Homeowner/Renter | Household Health | |||
| Investors | Invitation to Apply | Income | |||
| Length of Residence | Loan to Value Range | Mail Order Buyer | |||
| Main Vehicle Type Owned | Mail Order Donor | Marital Status | |||
| Month of Birth | Net Worth | New Bank Card Issued | |||
| Number of Children | New Parent | Occupation | |||
| Online Purchase Indicator | Organic Conscious | Presence of Child | |||
| Phone & Mail | Preferred Store Type | Primary Loan Date | |||
| Prizm NE | Recent Mortgage Borrower | Recent College Grad | |||
| Recent Home Buyer | Recently Married | Recently Divorced | |||
| Religion | Single Parent | Telephone | |||
| Truck/Motorcycle/Rv Owner | Type of Retail Purchase | Vehicle Year | |||
| Vehicle Make | Veteran | Voter Party Preference | |||
| Year Home Built | Year of Birth | and many more... |
Most businesses who are using mailing list data and are mailing to the B2C market, are likely using Consumer Compiled List Data. It's the single largest mailed database of it's kind. The reason is simple. With so many records available to mail, businesses are bound to find the ideal list target. Plus that list type is usually priced affordably for the mailer who wants to test a number of specialty selects.
So who uses this database? Any business where the ideal customer is a consumer. Florists, restaurants, home builders, pharma companies, and retail shops. There are too many to list but suffice it to say, most businesses using direct mail are likely mailing the consumer compiled list data whether they are aware of it or not.
Measurement for direct mail is pretty straight forward. You need only a response vehicle to measure. Many businesses fail to properly measure response. So, calculating break even is a matter of looking at 'cost per lead' x 'how many leads' we might get from the campaign. Obviously, the more leads the better, but without properly measuring where each of the leads have come from, you have no way to separate what works best from what doesn't work at all.
Our recommendation is to be sure you've built in your measurement program to compare each lead, where it came from, and also include a way to track the success, or failure of how that lead matures to conversion.
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