Increase Mail Deliverability with NCOA Change of Address Service
Annually in our country, millions of consumers and businesses move or relocate causing a change in mailing address. With so many people constantly on the move, keeping an updated mailing list can be a challenge for any direct mail marketer. Many consumers and businesses choose to file a National Change of Address (NCOA) form with the US Postal Service, allowing for addresses to be updated.
With BB Direct’s complete suite of NCOA processing services, mailers are easily able to remove undeliverable addresses and correct addresses to reflect a change or relocation. Doing so increases the overall deliverability of your mailing list while increasing return on investment and allowing each marketing dollar spent to be maximized.
BB Direct offers two kinds of NCOA Link: 18 & 48 Month NCOA process. Both are very effective in capturing and correcting recently moved records.
18 Month NCOA & ANK Link Process
The 18 Month NCOA & ANK Link Process flags those records which have relocated within the last 48 months and corrects any addresses moved within the last 18 months.
48 Month NCOA Link Process
The 48 Month NCOA Process corrects any moved records which have relocated within the last 48 months.
As with any direct mail marketing campaign, your success will greatly depend on the mailing list. The National Change of Address process will ensure that any postal address records that have changed, will be updated. This process however is only as good as the postal name and address matching the database of changes. With nearly every single customer database, there are address records which are incomplete and/or undeliverable. To get the most out of your direct mail campaign, consider identifying those "questionable" records by using our DSF Link Process. And, visit our Database Hygiene Process page for a complete list of database hygiene related services.