Our Ethnic Database is the most extensive mailing list of ethnic origins available. Containing nearly every ethnic background, we enable our clients to choose from basic ethnicity, to language spoken in the household, to Country of origin.
Whether you want to target new prospects by ethnicity or enhance your existing database of customers with ethnic data to better communicate with them, you’ll not find a more complete and accurate database. Likewise, not all ethnic database information is created equal. BB Direct’s Ethnic Database goes well beyond simple surname spelling. Our file incorporates telemarketing so as to validate the accuracy and level of ethnic assimilation.
BB Direct is committed to working with our direct mail partners to better target their audience by ethnicity. Customers have the ability to mail a bi-lingual mail piece, version the mail piece creative to appeal to an ethnic group, or simply segment the market population for more relevant communication. Using ethnic mailing lists, your ability to communicate your message becomes more effective. Consider not only the ethnic mailing list by nationality, language preference, or religious preference, but also by the level of ethnic language assimilation. (Ethnic language assimilation is the level of assimilation the Hispanic or Asian individual has within their community.)
Unlike many other providers of this type of data, over 50% of BB Direct’s Ethnic Database is self-reported giving strength to accuracy. The file also uses a comprehensive predictive name analysis process which identifies ethnic origin, probable religion and the language preference of individuals for targeted marketing purposes.
You make that call! Whether you're on the go and prefer to run your own counts and orders, or you would like the assistance of one of our list experts, help is just a click or phone call away. To access our count and order system, simply visit www.BBDirectLeads.com, register for free and start building your list today. Or give us a call for at 866-501-6273. A real person answers the phone, really!