Nearly all website visitors will visit and leave a given website without making a purchase. Site Retargeting chases those consumers after leaving your site, and reminds them of your site, your brand, your product and/or service.
· Invite them back
· Remind them of your brand and benefits
· Build their interest
· Bring them back to buy
Site Retargeting is a highly effective method of converting site visitors into purchasers.
WHAT IS SITE RETARGETING?
A consumer visits a website and browses various products/services. However, that visitor leaves the website without converting or buying.
BB Direct puts a targeted display in view of that same consumer as they visit other websites.
The consumer clicks onto the targeted display ad and returns to the advertisers site and converts or buys.
BB DIRECT ADVANTAGES
Improved ROI: By bidding, reporting, and optimizing campaigns at the element level, BB Direct Site Retargeting campaigns outperform segment-based campaigns.
Massive Scale: BB Direct campaigns access inventory from all major exchanges. This enables you to maximize delivery of your site retargeting campaigns while delivering ads at just the right time and place.
Audience Expansion: Understand the search and site visitation patterns of your existing customers and target new prospects who browse and search online just like your client base.