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The Dun & Bradstreet Business Database

Posted by Brian Berg Google+

 

Dun & Bradstreet, better known as D&B, is the premier business database compiler of choice for BB Direct.  Though there are several business to business database compilers, D&B uses strict guidelines for which business enterprise is ultimately added to the database. 

 

This is important to remember when you are considering a direct mail marketing campaign to businesses.  So many businesses today come and go before they become profitable.  So many others are really just, "Doing Business As", businesses of another company.  And still, so many businesses relocate and become difficult to track the age and size of the business enterprise. One of the unique characteristics of the Dun and Bradstreet business database is that every business record has been assigned a Dun's number.  This is kind of like a persons social security number for a business. 

 

If your business has not yet been assigned a Dun's number, your business has not yet been added to the database.  The Dun's number allows for better accountability with relocation of businesses.

 

Linkage

 

The D&B database does a great job with linking businesses with other businesses.  If your business is owned by another, this would constitute a link.  The top business is considered the Ultimate company within the organization. Like most business to business databases, you'll find similiar selectability to include the size of business in terms of both estimated sales revenue and number of employee's, contact names with titles, numbre of years in business, ethnic origin of the owner, both the primary and secondary Standard Index Code to identify the type of business catagory, etc. 

 

BB Direct is proud to offer Dun & Bradstreet as our first choice database for compiled business to business data.  The reliability and consistency for accuracy is second to none.  We recommend D&B for most of the requests we receive from our clients. If you would like to learn more about the D&B Database, it's compilation methodology, and direct mail application stategies using business to business mailing lists, visit us at BB Direct or call us toll-free at (866) 501-6273(866) 501-6273.  You can also order this mailing list data directly from our online count & order system by visiting BB Direct Leads.com.