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Consumer Mailing List

Consumer Mailing List

View Fact Sheet

BB Direct’s Consumer Mailing List data can help you target consumers through key demographic and behavioral interest selects. It is easily accessible online, highly deliverable, and is the most comprehensive and accurate consumer database available. 


Our most popular consumer selects:


 Demographic Selects


Behavioral Interests


Life Event


Property Ownership





College Graduate


Dwelling Type

Children by Age


Cooking - Gourmet


Empty Nesters


Home Value





Expectant Parent







Home Purchase


Lender Type



Home Improvement




Length of Residence



Snow Skiing


New Teen Driver


Loan Amount

Marital Status


Spectator-TV Sports


Recently Divorced


Purchase Amount







Year Built

and many more


and many more


and many more


and many more


Our team can help you maximize campaign response by customizing your communication to key segments of the population, rather than to the masses.


Precise Audience Targeting: Step-by-Step


STEP 1 - Identify Your Geo-market Territory


Building a consumer list starts with identifying the relevant geographic market. This territory may be a cluster of zip codes and carrier routes or a radius surrounding multiple store locations.  You can also identify the market footprint by creating natural boundaries that include neighborhoods or by the using population densities for service delivery efficiency. Consider the address location of your existing customers in building your market boundaries.


STEP 2 - Consumer Market Profiling Describes Your Audience


Start by building a demographic profile of the population within your market territory. Understanding your ideal prospects potential, as well as the surrounding community and influencers will gift insight into crafting your message and some foresight into how it will be perceived as well. The Consumer Database allows marketers to use profile intelligence to formulate better brand positioning. The wide variety of available selects also allows users to test multiple offers to the same consumer base of one segment of the population, or test the same offer to a variety of audience segment subsets.


STEP 3 - Build Your Consumer Mailing List:  At the Last Minute


BB Direct offers both online and offline tools that allow you to build your list from scratch and order it in minutes. Because our Consumer Mailing List is accessible through our online list count and order system,, planning your campaign has never been faster. You simply enter your geographic footprint boundaries, select the criteria that describe your target consumer audience, and place your order.


It is easier than ever to access the Consumer Mailing List


To access our count and order system, simply visit, register for free, and start building your list today.  Or give us a call at 866-501-6273 and we will help you through the process.