A Consumer Mailing List from BB Direct connects businesses with their best new customers. Using key demographic and behavioral interest selects, direct marketers easily target prospects with the greatest likelihood to respond to their offers. Follow the steps below and see how to better understand the consumers within your market, target those ideal prospects, and boost your direct marketing response with the most accurate consumer mailing list possible.
The consumer mailing list experts at BB Direct improve your campaign’s ROI by first, understanding the consumers within your market, then targeting those ideal prospects, to boost your direct marketing response. Here are some of the more popular filters we use to narrow down your best target audience and create a current consumer mailing list. They include demographics, behavioral interests, life events, and property ownership.
We help you identify the key demographics that your best customers have in common. Then we build an accurate mailing list using the most current consumer data possible.
A BB Direct consumer mailing list is popular for many offers including new cars, debt renegotiation, attorneys, restaurants, home services, and many other local offers. Direct mail is one of the most consistently successful methods of advertisement for those with disposable income and those who are looking to improve their lives.
How do you describe your market territory? Is it a radius around a store location? A list of zip codes, or a few counties? Consider how far your best customers will travel to shop with you. If you would like help, we’ll be glad to help you better identify this boundary. Give us a call to discuss the many ways to define your geo-market footprint.
Start by building a demographic profile of the population within your market territory. The easiest way is to ask yourself how you would describe your existing best customers. What do your best customers have in common? Are they typically of similar age and/or income? Are they young families who own their home? What are their behavioral interests? This step is essential to building your ideal prospect list so if you’re new to direct marketing, please call us to discuss how to best target your prospective consumer list.
With the geography and selects identified, we’ll provide you with a “count” which tells you exactly how many consumer mailing address records we have on the consumer database. We can also suppress your existing customers so you’re not mailing to consumers who already know you.
With your geography and selects, we will provide you with a “count” of how many consumers there are within your geo-market. You can generate your own count online, or we’ll do it for you. This process is usually a few minutes to an hour or so.
To order, simply tell us if you’d like to order to all prospective consumers available in the count, or only a portion of these records. We can place this order for you, or you can order online yourself if you’d like. Typically, your most current consumer mailing list will be emailed to you as an email attachment.
Do you have questions about our consumer marketing list or any other mailing list? We would like to help. Whether you are new to direct mail marketing, or just want to be sure you’ve got all your bases covered, BB Direct’s friendly mailing list experts are here to help you make your next direct mail campaign a success. Please just ask!
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