Skip to Main Content
Blog

Marketing Tips - Issue 20

1) Include the word YOU as often as possible This helps you stay focused on the prospect and not your product or service. One creative director claimed she could tell whether or not a mailing would be successful just by counting the number of times the writer used the word "you".

 

2) Use pictures of people People are irresistibly drawn to pictures of other people - NOT STUFF.  And contrary to what you might expect, men are drawn to men and women to women. There is also some research to support that we prefer looking at happy smiling people.

 

3) Show your target market The first question anyone will ask when they pick up your direct mail package or brochure is, "Who is this for - for people like me?" Showing a picture of your target market using or benefiting from your product will almost always improve response. This would make good use of variable data printing (VDP).

 

Marketing Tips posts authored by Leslie Goldstein of the USPS.