Skip to Main Content
Blog

Marketing Tips - Issue 22

1) DMA's "The B-to-B Media Mix" studies indicate that in the B2B environment, Event Marketing is the number one source for lead generation, virtually tied with Direct Mail. Second tier media consists of Email, Phone and Web and are still significant in the mix.--DMA Statistical Fact Book, 30th Edition.

 

2) Start a new habit now. When you might normally dispatch an incoming mail piece to your wastebasket without review, take a moment longer to understand why it didn't appeal to you. Then ask, "Is mine any better?".

 

3) Don't stretch the role of direct mail beyond its purpose as a media choice in the direct marketing sales channel. Before choosing direct mail over catalog, over email, TV, Web or telephone, ensure you understand the environment your customers are most comfortable buying in.

 

Marketing Tips posts authored by Leslie Goldstein of the USPS.