Posted by Brian Berg Google+
In early November 2013 the US Postal Services reported a record loss of $15.9 billion for the fiscal year ending on September 30th. In response to the unprecedented loss, the USPS has increased postal and shipping costs beginning this past Sunday, January 26, 2014. The move is expected to create over $2 Billion in additional annual revenue for the Postal Service, but how will direct mailers respond when marketing to a consumer or business mailing list?
What changes will direct mailers feel? Big budget issues are sure to be in the near future for direct mail marketers. The new postal increase has raised the cost of first class postage to $.49 or $.03 cents which represents a 6.5% increase. Pricing for packages, post cards and bulk rate mail has also increased.
What can direct mail marketers do to compensate for the rise in postal fees? Mail Smarter! Wisely using targeting options when selecting your consumer or business mailing list is essential. Mailing smarter involves choosing a highly targeted list of respondents that are apt to have a use or need for your product or service. Mailing to this target market will help you eliminate wasted mail pieces and make the most of your marketing budget and reach of your campaign.