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Compiled vs. Response Business Mailing Lists

Posted by Brian Berg Google+


There are a number of high quality business databases available that contain all businesses.  But at any given time, a percentage of these businesses on these databases are no longer in business.  The SBA claims that 4 out of 5 small businesses go out of business within the first 2 years. 


Regardless of the reason, it takes a while for compilers to see that they’ve closed their doors.  During this time, they will continue to be on the database, continue to be mailed and called, and direct mail marketers will continue to spend marketing money on print and postage to reach them. 


For this reason, it’s important to consider your source, where their data comes from, and make allowances for a percentage of inaccuracy. Compiled Business Database The compiled type business databases attempt to capture and maintain the largest number of businesses in the U.S. 


These types of databases are typically selectable by sales volume, employee size, head quarter or branch location, SIC code, Contact title, etc.  If you want to reach out to the maximum number of businesses within a given market, this is the database for you.


Response Business Files


The response business file database is those businesses who’ve responded of a certain appeal.  These types of files are considered more responsive because they’ve proven to respond before. Subscriber Business Files The subscriber type business file is one in which they’ve the records on the list are those which have been collected from a magazine, or online newsletter. 


The records typically include the business name and address, as well as the individual who has registered for the subscription. Both the response and subscriber type databases are usually only a fraction in size compared to the compiled databases as they are only those individuals within those businesses that have either responded or have subscribed to a publication.