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Marketing Tips - Issue 23

Here are some positive marketing strategies for you this year;


1) Maintain robust and timely communications with your customers. That's why it makes sense to keep your house lists squeaky clean and to learn as much as you can about what is characteristic of your best customers. Building reactivation and trend models can help you leverage customer relationships and market changes.


2) Do not forsake direct mail, particularly when there will be less mailbox clutter this year. As mail volume continues to decline in 2009, there will be an unprecedented opportunity to get attention for your offer, which will translate into sales and higher response rates.


3) If you market online or utilize print or insert media, ask for remnant pricing. If a publisher or insert media program manager has not sold out on a particular day or month, that inventory is lost forever.  This creates a unique opportunity for you to fill in holes in your marketing programs and do some testing at a fraction of the street price.


Marketing Tips posts authored by Leslie Goldstein of the USPS.