1) USE A LARGER TYPEFACE Over half of all adults wear glasses. Even more as they get older (even AARP uses small type - go figure). Make sure you use a large, easy-to-read typeface.
2) Tell them what happens if they don't act now. Will I miss getting a raise or promotion? Will my garden wilt and die? Sometimes the negative is even more persuasive than the positive.
3) Make customer contacts look different from prospect contacts. If your customer contacts look the same as your prospect contacts, you're missing the point. Because you know your customers and they know you, contacts with them should look like you're trying to assist them and not trying to sell them.
Marketing Tips posts authored by Leslie Goldstein of the USPS.