Direct Mail Marketing is about first identifying the segments within your market, then crafting your communication appropriately. The 5 New York City Boroughs is a perfect example of how our population is as segmented as it is diverse. Professional marketers look at New York City and see these boroughs, as well as their respective neighborhoods, as clusters of similar people, all living closely, but not all sharing the same demographics, attitudes, preferences, and buyer behavior. From the automobile they drive, to the food they eat, consumers within NYC are very different and unique in their own way. BB Direct can help you connect with your unique customers through our powerful auto mailing lists and consumer mailing lists.
Below is an infographic we assembled to show you how NYC is different from borough to borough. Hope you enjoy!