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What Do Data, The Super Bowl, and Chicken Wings Have in Common? Food For Thought

FoodBowl Here at BB Direct, we love data. Data is the foundation for what we do. Data is everywhere, and can tell some crazy stories. Interpreting and analyzing data has become a huge industry, and businesses spend millions to decipher it and base decisions off of it.

In honor of the upcoming Super Bowl, and accompanying food fest, we have gathered and analyzed some data to tell a little bit about how and what we eat on this much anticipated day of football (or commercials depending on how you look at it). This is the first in a series of three posts this week dedicated to the Big Game.

The Super Bowl. It is the most anticipated game in professional football. It also happens to be the size of dish that will be used at your average Game Day party. Americans consume more food during the Super Bowl than any other day of the year, Thanksgiving excluded.

So what is our snack of choice? One survey says salty snacks are number one, which might explain why over 11 million pounds of potato chips are consumed during this marathon of munchies.

When it comes to the football feast, the average spectator will consume 1,200 hundred calories! That is a pretty intense 5 hours. It isn’t surprising then that 1.23 billion (yes, with a ‘B’) chicken wings were consumed during last year’s Super Bowl, with 2015 expected to yield even more.

So what does this have to do with data? There is a reason that more and more companies are depending on data to drive their decision making across all fronts. You can bet that any food supplier selling chicken wings is especially interested in our eating trends this weekend, and is using that data to make sure their product is part of our 1,200 calorie splurge, not to mention the $14.31 billion dollars to be spent on Super Bowl related purchases.

From big data to little data, there is so much information out there that we’re not sure what to do with it. This data is available to people everywhere, and  businesses of all sizes. The smallest of direct marketing campaigns use data to build business and consumer mailing lists, while your favorite Super Bowl sponsors often base their multi-million dollar Super Bowl ads on some of the same data. Big or small, it can tell you where to target your consumers, when to change a strategy, how to enter an untapped market, or simply what to eat during the Super Bowl. You just need to see what stories your data is telling. So have a good time this weekend, just try and fit some veggies in to the menu this time. If you are unsure what to do for the game, relax, and just wing it.